Most cups keep
your coffee warm.
HoldTrue keeps
it hot.

HoldTrue is a 450ml leak-proof thermal mug designed for long lectures, long commutes and long workdays — without settling for lukewarm coffee.

£18
🔒 Limited first batch. No payment required to join early access.
HoldTrue thermal mug with gold six-hour heat guarantee
♨
LONG-LASTING HEATBuilt for long days.
◉
LEAK-PROOF LIDDesigned to help prevent spills.
☕
450ML CAPACITYEnough for your daily routine.
✓
BUILT TO LASTPremium everyday construction.
HoldTrue mug beside a laptop and notebook

DESIGNED FOR HOW YOU DRINK

Hot coffee.
From the first sip
to the last.

Double-wall vacuum insulation is designed to keep heat in while the leak-resistant lid helps make everyday travel easier.

  • 6-hour heat promise
  • Leak-resistant lid
  • Fits most car cup holders
  • BPA-free materials
★ GOLD PROMISE ★6-HOUR
HEATGUARANTEE

GOLD HEAT PROMISE

Confidence built into every cup.

If the mug does not meet the published six-hour heat-retention conditions, the guarantee terms can provide a refund. Final commercial terms should match verified product testing.

CHOOSE YOUR COLOR

Made to match your day.

HoldTrue mug shown in white, black and olive